Ai and bitcoin are driving the next big hedge fund wave
The maverick of personal computing is looking for its next big thing in spaces like healthcare, AR, and autonomous cars, all while keeping its lead in consumer hardware. With an uphill battle in AI, slowing growth in smartphones, and its fingers in so many pies, can Apple reinvent itself for a third time?
But today, Apple is at a crossroads. Or something else entirely? Apple is even looking at holograms as a possible UI. This is important for long term strategies for AR, AI, and strengthening its supply chain. Apple is late to the original content game in comparison to Netflix, Amazon, and even Hulu. This throws a wrench into the theory that Apple is increasingly focused on services over hardware.
Even at 80, strong, Apple is continuing to shore up its hardware and software engineering. Apple used to be infamous for its top-down approach. But at the same time, this structure allows Apple to retain what might be called a startup mentality. Semi inevery acquisition but one has been focused on strengthening the iPhone and broader iOS platform.
Apple has recently made a few key hires. For the last 5 years, iPhone has dominated the conversation, as have other main products like iPad and Mac. Here, Apple is explaining slowing iPhone sales and its effort to wrest more lifetime revenue from its customers. For many companies today, every user interaction is thrown into cloud-based machine learning models to help tune products, such as for tagging photos in a photo app.
Google Photos is considered to be a prime consumer-facing example of this. With the company now designing its own machine learning GPU-based hardware for the iPhone, we could see more acquisitions in this area. Apple is fairly active in seeking patent protection on its intellectual property. And many patents do not amount to products. But taken together, activity across hundreds of patents can reveal strategic direction and priorities.
But this direction was clear in retrospect when looking at patents. Likewise, Apple obtained at least two patents this year that in retrospect seem key for iPhone X screen innovations: Apple is also looking beyond the physical iPhone screen for AR, and holograms are apparently on the table.
The application, which was filed in October and could be part of the larger AR initiative, and mentions the fields of education, medical diagnostics, and biomedical engineering as possible application areas.
AR in the form of holograms is definitely a possible future direction that augmented reality could take. AR via hologram would mean that projectors could beam images into physical environments much as robots do in movies like Star Wars.
In doing so, holograms could remove the need for clunky headsets which have been a barrier to consumer adoption of AR. While often tight-lipped about its future products, Tim Cook has a tendency to foreshadow Apple initiatives in interviews and in quarterly earnings calls.
Different pieces of evidence suggest Apple has been investigating virtual and augmented reality applications for more than a decade. Apple is also said to have 1, engineers working on ARKit in Israel. I get excited because of the things that could be done that could improve a lot of lives.
But there are ai and bitcoin are driving the next big hedge fund wave to discover before that technology is good enough for the mainstream. But Apple faces some headwinds here as well. Serious gamers and visual developers overwhelmingly use non-Apple PCs for their graphics and VR experiences.
Neither Magic Leap or Apple have products to show yet. Microsoft, Google, and Facebook have been aggressive in this space, and have ai and bitcoin are driving the next big hedge fund wave Apple in pursuing patents. Finally, while Tim Cook has spoken frequently about augmented reality, but VR has mostly been neglected. Apple has dabbled in all three areas, but sputtered when it comes to actually building a car. We do have a large project going, and are making a big investment in this.
From our point of view, autonomy is sort of the mother of all AI projects. Apple brought on new employees ai and bitcoin are driving the next big hedge fund wave a self-driving car years ago. LiDAR sensors normally protrude from the top of a car like a spinning cone and are essential in driverless cars.
Apple, as always focused on clean designs, wanted to do away with the awkward cone. Team members complained of shifting priorities and arbitrary or unrealistic deadlines. As of this ai and bitcoin are driving the next big hedge fund wave, the company is also applying for patents related to battery technology. While battery tech could be related to the holy grail of smartphones — a device that will last for days on a single charge — battery tech translates well from smaller devices to larger applications like homes and cars.
The patent ai and bitcoin are driving the next big hedge fund wave process involves a significant time-lag before the publishing of patent applications. This delay can range from several months to over two years, meaning that records prior to are likely complete at the time of analysis, but there may be applications from on that have yet to be published.
Apple is building for a phoneless future, beginning with the Apple Watch. Above all, the company is leveraging its sterling consumer brand and engineering chops to bring personal computing to smaller, more convenient, and effortless user experiences. Announced in September, the latest Apple Watch 3 feature cellular reception, giving it the ability to make calls without an iPhone nearby. And in a virtuous cycle, success in headphone hardware only feeds into the Apple Music brand, which has acquired users at a rapid clip.
InWatch and AirPods combined sold as many units as the Mac line. Apple has a history of being a late but transformative entrant, as it was with the smart watch and the mobile phone.
Apple began its foray into health with its Health app and fitness tracking via the Apple Watch. Relative to other tech giants, Apple has a sizable health-related patents portfolio, which could give it an edge. Healthcare may be a huge opportunity for the company to leverage its massive platform to scale in a market where other tech giants have been shy. Similar to Amazon, Apple is looking to create scalable services that have low marginal costs, and seeking to use Apple Music, video, and other media to lock in people to its platform and devices and make them more valuable.
As mentioned above, Apple has made moves to get the right executives for this very personality-driven business. Apple has quietly made great efforts in securing its platforms. As company after company gets battered by high-profile cybersecurity breaches, Apple has maintained an enviable track record.
With the next wave of smartphones incorporating facial recognition, Apple appears to have other biometric logins in the works. Finally, physical on-premise security could harness Apple devices as a kind of wristband-enabled ID.
Eventually, perhaps the screen itself will become obsolete. Today, these sensors help with the new FaceID unlock feature. There could also be unknowable ripple effects at the application layer. Processing the 30, light dots on a human face takes a powerful processor, and Apple introduced house-designed GPUs for handling machine learning locally on the phone. Not to mention maintain and improve product lines like the iPad and Macs, which hundreds of millions of Apple users also depend on.
But in both its existing ai and bitcoin are driving the next big hedge fund wave and on new frontiers it faces stiff competition: Facebook, Google, Amazon, and other giants are also pushing the limits of new AI- and voice-focused computing platforms. Yet technology success is ephemeral. The future of Apple hinges on nailing yet another platform. Apple is comfortable with product risk, but what about its organizational risk? Another self-reinvention may require a new design philosophy that embraces failure.
Above all else, Apple must retain its revolutionary spirit while shedding its past. But as Apple searches for its next platform technology, it should recall the words of its late founder:
Got it. I understand that theres security concerns, so I'm very willing to work with the community to reach a common ground.
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